Custom watch: how it works
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At ATÉRET you design a custom automatic wristwatch in a 3D builder on the site. Choose a 39 mm sapphire-crystal case, dial, hands and strap, and see exactly the watch you will receive. Every watch runs on the NH35A movement, is assembled by hand in Israel, and costs ₪790 to ₪940.
What a custom watch is
A custom watch is one where you choose every part: case, dial, hands and strap. Instead of hunting for the model that almost fits, you build exactly the combination you want. At ATÉRET every part is made to fit together around the same NH35A movement and 39 mm case, so every combination is a real, buildable watch.
How the 3D builder works
- Pick a part. Tabs for case, dial, hands and strap; swipe between options.
- See it instantly. The 3D watch updates with every choice. Rotate it and look from any angle.
- Live price. The total changes with the parts you choose.
- Save or share. Every design has its own link that opens exactly as designed.
The preview is built from the real parts we stock, at real dimensions, using photographs of the actual dials. It even shows today's time and date. Open the builder.
What you can choose
| Part | Options |
|---|---|
| Case | 39 mm stainless steel, sapphire crystal, 20 mm lugs. Fluted bezel on a five-link bracelet (steel or two-tone), or smooth bezel on a three-link bracelet. Some cases add a date magnifier |
| Dial | Diver in black or blue (glossy enamel or matte), white diver with gold-tone markers, silver-white or black sunburst, black classic no-date |
| Hands | Mercedes (steel or black) or stick |
| Strap | The case's own bracelet, or smooth genuine calf leather with tonal stitching in black, dark brown or blue |
| Movement | NH35A automatic in every watch |
Stock changes from time to time; the builder shows exactly what we have. Terms are explained in the glossary and every part in the design guide.
Design tips
- Start with the dial; it is what you see most.
- Match metals: gold-tone markers pair beautifully with two-tone.
- Leather changes the character: the same watch on dark brown leather is warmer and dressier.
- Get inspired by our Looks, then open one in the builder and change it.
Who a custom watch suits
- Gifts. Every part chosen for one person tells a story: see a watch for the groom, gifts for him and milestone gifts.
- A first automatic. A proven movement, and the look you want without compromise.
- Anyone with a picture in mind. Blue dial on brown leather? White diver on two-tone? Build exactly that.
How ordering works
- Finish your design and tap Buy now or add to cart.
- Leave your details; the order is recorded immediately.
- Continue with us on WhatsApp to arrange payment and delivery and ask anything, including timing.
- After payment the watch is assembled by hand in Israel and sent to you.
Need it by a date, such as a gift for the groom? Allow time and tell us early; we confirm timing on WhatsApp.
Why build instead of buying off the shelf
An off-the-shelf watch is someone else's decision. One you built is yours, and you see exactly what you will get before you order. All on a proven NH35A, from ₪790.
Frequently asked questions
How much does a custom watch cost?
₪790 to ₪940, depending on the parts; the builder updates the price live.
Is the 3D watch what I will receive?
Yes. It is built from the real parts in stock, at real dimensions, with photographs of the actual dials.
Can I engrave a name or date?
On the site you choose case, dial, hands and strap. For anything else, ask us on WhatsApp.
Who assembles the watch?
Every watch is assembled by hand in Israel once the order and payment are arranged.
How do I pay?
Order on the site and we continue with you on WhatsApp to arrange payment and delivery.
Ready to design?
Choose case, dial, hands and strap, and see your watch in 3D.