About ATÉRET
ATÉRET is an Israeli watch brand where you design your own automatic watch in a 3D builder, and we assemble it by hand in Israel from the exact parts you chose. Every watch runs on the NH35A automatic movement in a 39 mm stainless steel case with a sapphire crystal.
Updated 1 October 2026
What we do
We don't sell ready-made models off a shelf. In the builder on this site you choose the case, dial, hands and strap, and see in 3D exactly the watch you will receive. Every option is a part we actually have, and the preview is built from those parts at their real dimensions.
The price depends on the parts you pick, currently ₪790 to ₪940, and updates live as you build.
What's inside
The NH35A mechanical automatic movement: 24 jewels, 21,600 beats per hour, about 41 hours of power reserve, hacking seconds for precise setting, hand-winding through the crown, and a date at 3 o'clock on dials with a date window. It winds itself as you wear it; no battery.
The case is 39 mm stainless steel with a sapphire crystal and 20 mm lug width.
How it works
1. Design your watch in the builder. It gets its own link you can share.
2. Place your order on the site. It is recorded straight away; nothing is charged on the site.
3. Continue with us on WhatsApp to arrange payment and delivery, then your watch is assembled by hand.
Assembled by hand in Israel
Every watch is assembled by hand, one at a time, in Israel: the movement, dial, hands, case and strap you chose. We assemble after payment, so each watch is built for the person who ordered it.
Talk to us
Ask us anything, in English or Hebrew, on WhatsApp: +972 50-492-4999