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Luxury watch for men: what really makes a watch luxurious

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A luxury watch comes down to a mechanical movement, good materials and attention to detail. At ATÉRET you get all three without paying for a brand name: NH35A automatic movement, sapphire crystal, 39 mm steel case, hand assembly of a watch you designed. ₪790 to ₪940.

What we are not

ATÉRET is not a Swiss brand and the NH35A is not an in-house movement. It is a reliable Japanese automatic that lets us offer a real mechanical watch at an accessible price. About the NH35A

Frequently asked questions

Is an automatic watch reliable?

Yes. The NH35A is known for durability; rated accuracy is -20 to +40 seconds a day, normal for a mechanical watch.

Ready to design?

Choose case, dial, hands and strap, and see your watch in 3D.

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